Show You Care on Valentine’s Day

Valentine’s Day is all about expressing your love and care for the people in your life. So why not extend that to your customers and clients?

There are many ways that you can reach out and show your clients you care, and we wanted to touch upon our favorites.

Handwritten letters are at the top of our list because they’re fun to make, they can be customized, and who doesn’t love receiving mail? Keep your card simple. Your Valentine’s Day card should provide one or two sentences about your feelings. As long as it’s appropriate and on time, a mailed letter or card will be an unexpected way to reach your customers and clients.

Well-written content, like cards, will show your customers that you’re thoughtful, you’re interested in providing quality information, and you’re focused. You want to make sure all your content is relevant, brand appropriate, and engaging. That includes blogs posts, Tweets, Facebook posts, social media content, newsletters, brochures, and so on.

Candy is obviously also on this list. When you send candy or small tokens of appreciation, your clients will be thinking about your brand and your company for that entire day. Or at least until the candy’s gone. There isn’t a better way to reach clients, make them happy, and say thank you all at once than with candy or small gifts.

This Valentine’s Day, spend some time thanking the people who’ve affected you positively– whether you send a letter, write engaging content, or mail out some candy, your clients and customers will appreciate the time you spent thinking about them.