The Specialist

We’ve lost a few RFP’s in the last year. Each one of them hurts… We spend a lot of time, research, and sweat when we respond to a request for a proposal. If it’s worth doing, -it’s worth doing well. Overall, our ratio of landing RFP’s has been very high,(still is) but we’re noticing a trend. We call it the specialist trend.

In the advertising/design business, a new breed of company is emerging. They do business the same as before, they read the same textbooks they did a year ago, they apply the same logic the industry has been using for decades, -but now they’re specialists.

It all starts with the having more than one of a certain type of client in your portfolio. For example, we have done a few travel agent websites, and even more commercial real estate websites. In each case, if we were so inclined, we could spin off a brand new entity: “EM-travel”, or “EM-Real Estate” might be good names. We would instantly gain much more credibility since our new companies “specialize” in a marketing a specific industry. If trends hold true, we would be especially persuasive selling to customers out of state…

We always enjoy bucking trends at Entermotion, -but we admit that we too have a specialty. We specialize in listening to our clients’ needs. We specialize in working within budgets big and small. We specialize in being fascinated by your product whether it comes in a cardboard box, or divided by the acre. We specialize in figuring out ways to make your business more attractive, more efficient, and more successful.