When to Use an Apostrophe, from The Oatmeal.

It’s interesting that through years of grammar school when we were younger, some lessons just didn’t stick. As an attempt to set the record straight worldwide (okay, maybe not worldwide, but at least Entermotion- blog-readership-wide), here’s a humorous way to remember when and when not to use an apostrophe, courtesy of The Oatmeal. http://theoatmeal.com/comics/apostrophe

Happy Holidays Everyone!

If you’ve read back on our blog, or been following us for the past couple years, you already know we take off the week between Christmas and New Years. We use this time for a lot of things. We look forward to clearing our minds, taking a step back from the daily workflow, enjoying our […]

If At First You Don’t Succeed… Proof, Proof Again.

Typos happen. They’re inevitable… but catchable. It’s funny how such a small thing like “teh” vs “the” can say so much. A few of the things a client might infer from tiny typos like this:

• You didn’t spend a lot of time making sure the piece was grammatically correct.
• You forgot where the spell-check button is.
• You don’t care enough about the project to make sure imperfections are eliminated.
• If you messed that three letter word up, what else did you mess up in the piece? Did you spell everyone’s name correctly? Is the rest of the information fact-checked? Your credibility just went down a notch.

Three ways to be less expensive and more profitable.

In advertising, the traditional goal is to have more clients and make more money. Then you can have nice things, and drive that car around that makes everyone wonder what you do for a living.

We’re taking a different approach. We aim for fewer clients, so we can do more (and better) work.

Here’s a real world example of what we’d like to model. Take a look at Nokia, who owns a vast percentage of the cell phone market. Then let’s look at Apple, who owns a much smaller percentage of the phone market through the iPhone. Even though Apple owns smaller portion, they make more money. They have less of the market share, but more of the profit.* What gives? There’s gotta be something to it.

That got us thinking- Apple’s smart. What are some more ways we can be more profitable by doing less? We thought of how we could keep our overhead low, and essentially cut down on costs while still turning a larger profit than agencies with huge client lists…

Taste. Do You Have It? Why?

Do you believe you dress well?

Can you look at someone else and diagnose their inability to put together a savvy outfit?

Are you able to look at a car on the street and deem it ugly?

If you answered yes to any of these, here’s another question for you: How do you know?

It’s not a challenge, but an honest inquiry. What credentials do you have that give you the power to determine whether something is good or bad? Do you have good taste in clothes because you read fashion magazines? What, you watch Project Runway? Do you have good taste in cars because you bought a really expensive one? Did you go to school for the thing you’re passing judgement on? Even then, what do you have to compare this thing to? Do you have experience with this thing