Fresh Oven Baked Bread.

What does “oven baked” mean? Isn’t all bread baked in an oven? Does “fresh” need to be stated? Shouldn’t all bread commercially sold be fresh?

But which one do you want to buy?

• Bread.
• Fresh Bread.
• Fresh Baked Bread.
• Fresh Oven Baked Bread.

The use of more descriptors helps us imagine the product better. There is a visceral quality to adjectives that are an uncommon turn of phrase. We like to hear them, -we want to believe them. Even if they don’t stand up to scrutiny, you’re better off with them than without. To a point:

• Fresh Artisinal Hand-Kneaded Cracked Wheat Small Batch Oven Baked Bread.

Just doesn’t have the same ring to it…