Not Just Another Marketing Piece.

“Dear ____________,

Recently, I asked the Marketing Department to create a list of our ideal customers; the types of people and organizations we were most interested in having as customers. Your name appeared on that select list. However, I noticed that it has been a while since you last ordered from us. Since you are the caliber of customer we want most, this concerns me. So, I have to ask: Did we do something wrong?

If we’ve dropped the ball on you, I’d sure like to know so I can help smooth it over.

Over the last year we’ve focused management resources and invested heavily in our customer service operation. Our on-time delivery rates are now the best in the industry and our defect rates are the lowest.

The Dallas Business Journal recently ranked us #3 on “The Dallas 100” list of fastest growing companies and rates us one of the best places to work in 2009.

We strive to be a Class-Act Operation all the way through.

If you’ve been going somewhere else for your printing these last few months, I’d be honored if you would give us a chance to earn you back as a valued customer. To express our appreciation, I’d like to pay the shipping on your next order with us. All you have to do is enter this coupon code ______ when you check out and the standard shipping cost will be on me.

Or, if you feel like you have unresolved issues with us, please e-mail me at ___________.com and let’s discuss it.

I’d love to earn you back as a customer.

Warmly,

______________”